5 min read
How to calculate dental marketing ROI (step by step)
By the SA-Dental team · Bilingual dental marketing agency
Without measuring ROI, marketing is a gamble. Calculating it right is simple, but a couple of mistakes can make it look better (or worse) than it is.
The formula
ROI = (money generated − investment) ÷ investment. If you invest $3,000 and generate $30,000 in closed treatments, your ROI is 9x (or 900%).
Mistake #1: using revenue instead of cash
Count money actually collected (cash collected), not billed or promised. A financed $10,000 plan isn't the same as $10,000 in the bank. Measuring on cash gives you the real ROI.
What to include in the investment
- ✓Ad spend (Meta, Google).
- ✓Agency or Growth Partner fee.
- ✓Tools and software for the acquisition system.
What ROI is good
It depends on the ticket, but for high-ticket a 4-8x ROI is solid. Remember it drops at scale: the highest is at the start. Book a call and we'll project yours.
Ready to fill your calendar?
Book a 15-minute call and we'll show you how we'd apply the system to your clinic.
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