How to choose a dental marketing agency: 7 key questions

Choosing the wrong dental marketing agency costs more than the retainer: it costs months lost and your trust that marketing works. These are the questions that separate who brings paying patients from who only delivers leads that never show up.

The 7 questions to ask

• ✓Do you deliver leads or qualified patients who show up?
• ✓Who does the follow-up and booking: you or my team?
• ✓Do you resell the same leads to other clinics in my area?
• ✓Do you work with exclusivity by area?
• ✓Do you have specific dental experience, or are you generalists?
• ✓Do you give me a real-time dashboard with my metrics and ROI?
• ✓What happens if there are no results? Is there a guarantee?

Red flags

Be wary of promises of 'hundreds of leads', high retainers with no clear metrics, and agencies that can't explain how they qualify a patient before they reach your chair. Lead volume is vanity; what bills is patients who show up and accept the treatment plan.

What you should look for

A company focused only on dental clinics, that covers the whole acquisition process, that operates bilingually if you're in the U.S., and that has skin in the game with a results guarantee. That's no longer an agency: it's a Growth Partner.

Next step

If you want to see how we answer these 7 questions for your clinic, book a 15-minute call. We work with one clinic per area.