All-on-4 marketing: how to attract full-arch patients

All-on-4 is one of the most profitable treatments in a dental clinic, and also one of the hardest to sell through marketing: the ticket is high, the decision is emotional and financial, and the patient shops around. Attracting these cases requires a very different approach than a teeth-cleaning campaign.

Who the All-on-4 patient is

Usually an older patient, with several missing teeth or a compromised set, looking to recover function and aesthetics. They have the ability to pay or access financing, and they value trust and closeness — especially if they're served in their own language.

How to attract (and filter)

• ✓Ads with real cases focused on transformation, not price.
• ✓Targeting to the right demographic and income profile.
• ✓A form that asks about budget, insurance and urgency.
• ✓Credit and ability-to-pay validation before booking.
• ✓Bilingual service so you don't lose the high-value Hispanic patient.

Why show rate defines profitability

An All-on-4 case that doesn't show up to the consult is revenue that evaporates. That's why follow-up and confirmation matter as much as the ad. With our system, the show rate runs around 89%, well above the ~50% industry average.

Get started

If your clinic does All-on-4 or All-on-6 and you want to fill your calendar with full-arch cases, book a call. We work with exclusivity by area.